The Primal Forces that Drive Social Networks

Fascinating. You may need to "hang on" a little bit, but the network theories touched upon in this article, if strategically applied could have a powerful effect on marketing campaigns and approaches.

The Primal Forces That Drive Social Networks
by Greg Satell

Social Networks are revolutionizing how we view our world. People are connecting, businesses are being created or transformed, and the world seems like a smaller place. As with any transformation on a grand scale, a plethora of consultants, gurus, blogs, and how-to books have risen to meet the demand for information about the social revolution.

However, it is very rare to hear anything about the underlying forces that actually drive the social network phenomenon. Read More