The Difference between Social Media and Social Networks

by Greg Satell

Twitter is a social network, but social networks are not Twitter.

Much of the hype about social media obscures a vastly greater opportunity. Although social media types love to tell the rest of us that we “just don’t get it,” the fact is that very few social “gurus”s have actually taken the time to learn anything about social networks.

Happily, the joke is on them. Social networks are where the real money is. Read More