Top Spam Words and Phrases--Updated April 2010

The following is a list of the top 80 words and phrases common to business-to-business media identified to trigger spam filters. This list was updated in April of 2010. At the end of this list are spam triggers specific to Microsoft Outlook.

In addition to these words triggering e-mail spam filters, use of these phrases within web pages can negatively effect SEO/SEM efforts.

Finally, from our understanding Google can now (to some extent at least) read words within photos. Therefore, these words/phrases should be avoided within photos and other graphics within digital media efforts.

100% satisfied
Accept credit cards
Act Now!
Affordable
All new
Amazing
Hidden' assets
Amazing
Apply online
Bargain
Best price
Billing address
Buy direct
Call free
Cards Accepted
Cents on the dollar
Check
Click Below
Click to remove
Compare rates
Compete for your business
Cost / No cost
Do it today
For free
E-mail marketing
Free
Free installation
Free offer
Free preview
Free website
Full refund
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Giving away
Guarantee
Hidden
Increase sales
Information you requested
Investment / no investment
Investment decision
Marketing solutions
Message contains
Month trial offer
Never
No gimmicks
No Hidden Costs
No-obligation
One time / one-time
Opportunity
Order / Order Now / Order today / Order status
Orders shipped by priority mail
Performance
Phone
Please read
Potential earnings
Pre-approved
Profits
Real thing
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This is not spam
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Microsoft Outlook: Spam Words To Avoid In Your Emails (2/10)

First 8 characters of From are digits
Subject contains “advertisement”
Body contains “money back ”
Body contains “cards accepted”
Body contains “removal instructions”
Body contains “extra income”
Subject contains “!” AND Subject contains “$”

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