The pharmaceutical industry has become overrun with webcasts of various sorts. I am not making this statement in a judgmental fashion as I believe webcasts can be a very effective part of a marketing mix. However, I have seen a good number of cases where our clients are not optimizing their energies.
It is more and more difficult to secure an audience for webcasts today - there is simply a lot of competition for an audience. We have undeniably seen the effects of webcast audience competition via Pharmaceutical Manufacturing's own programs and the programs we produce and promote for our clients. Thankfully, we have developed some approaches that have worked quite well and these approaches are continually evolving as our audiences change.
If hosting webcasts is part of your marketing mix, Pharmaceutical Manufacturing might be well-suited to help you to: extend your potential audience beyond your own CRM database and help you to think of ways of creatively extending the value of the energy you expend to produce your webcasts.
If you are interested in learning more about some of Pharmaceutical Manufacturing's approaches to working with clients to enhance their webcast programs, please contact Jeanne Freedland, jfreedland@putman.net or Tonia Becker, tbecker@putman.net.
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